YAMAHA MOTORS PAKISTAN
OBJECTIVE:
To create awareness about Yamaha Motors and its products i.e., YBR models and it’s exciting features.
TARGET:
Revamp the social media platforms by making it visually appealing
SOLUTION:
The content planning and strategy emphasized on new formats and trends. The audience engagement was maximized through user generated content and engaging content in general.
ACHIEVEMENTS:
The social platforms were able to regain the high quality creative visual appearance via the use of trendy new formats and marketable campaigns. #MyYamahaJourney campaign received huge appreciation and entries from all over Pakistan as the audience was prompted to be featured on the official social media pages.
MEZAN COOKING OIL & BANASPATI
OBJECTIVE:
Building brand image and deriving audience to engage with the brand and its product.
TARGET:
The TVC were to reach masses and become the talk of the town.
SOLUTION:
We made content and design engaging, which involves the fans to interact as well as listen. Engaging an audience and getting them to give us a constructive feedback through engagements posts and polls should be executed.
ACHIEVEMENTS:
Mezan’s TVC 2018 #RishtonKiLaaj and #DilonKoAbaad was a huge hit. Major chunk was bloated by PR campaign that involved certain bloggers, influencers and celebrities which not only catered Pakistani audience but Indian as well. Campaign ability includes the fans to interact as well as listen to what people are saying about it. The branding campaign reached utmost of 5.7M views digitally.
DIGITAL PROGRESS
KERNALPOP
OBJECTIVE:
To revive the Social Media Platforms of Kernelpop by incorporating campaigns that went viral and led to an effective online visibility of the page.
TARGET:
To beat other snack players within the digital space via flauting creative content.
SOLUTION:
Effective ideas were developed in a way that generates engagement by involving the fans to interact and question regarding the product. Fetching an audience is the key to market the brand and a strategy that automatically generate a constructive feedback.
ACHIEVEMENTS:
The #Popart campaign for Kernelpop was the most productive campaign that involved the audience to create creative art via using popcorns. The number of sales and footfall achieved was clearly visibile.
M&P (MULLER & PHIPPS)
OBJECTIVE:
The objective was to create a buzz and hype for their Ramzan Campaign #BaraMaheenaBariBachat
TARGET:
To flaunt the campaign on social media platforms to attain attract new customers by offering discounts on services
SOLUTION:
Effective ideas were developed in a short span of time about how to attract and lure new digital customers by engaging them in a creative way. New digital trends were followed to make the overall campaign a big success for the company.
ACHIEVEMENTS:
All of the digital objectives from this campaign were achieved. The cliental for M&P grew drastically thanks to the social media campaign laid out by us.
JOY BUSINESS ACADEMY
OBJECTIVE:
To make it a one-stop solution for recruiters, organization and students to groom for their professional lives, career growth and to find perfect job and potential candidates.
TARGET:
To cater recruiters to find potential candidates and to make it hassle-free for job seekers to learn the job seeking process through the brand.
SOLUTION:
To generate CTA(s) for all the recruiters and job seekers without omplicating the brand and provide simplest of information to all the query pursuers
ACHIEVEMENTS:
Major known companies are in collaboration with JBA like Daraz, Yayvo, Meezan, Goto.com, Agility, Advans, Zameen.com etc. Campaigns like #SkilledPakistan and #BootCampSessions which is solely run by JBA and were made in accordance to assist students without hassles and get them to learn the job seeking process digitally.
METROMILAN
OBJECTIVE:
Perhaps, being the age-old brand of Pakistan was brought and launched to social media platforms
TARGET:
The loopholes in the digital market was studied and targeted in order to increase the customer base for Metromilan.
SOLUTION:
Thematic content was developed from the TVC flaunted in the early ages of Metromilan. It was creatively processed in order to create an appeal within the social space.
ACHIEVEMENTS:
The content worked like a charm as it was the ideal tool used to recall the product within the targeted customers. The social space received a warm welcome from the digital customers.
SCHICK PAKISTAN
OBJECTIVE:
To digitally launch and extend awareness of the brand “Schick” in Pakistan.
TARGET:
To indulge audience in feeling the requirement to buy the product and create brand awareness on a large scale through digital campaign.
SOLUTION:
Ideas are to be designed in a way with engagement that can divert audience to the page and involve fans to interact and question regarding the product. Fetching an audience is the key to market the brand and a strategy that automatically generate a constructive feedback.
ACHIEVEMENTS:
Digitally launched in Pakistan. Introduced men’s razors that are visible in the market. The digital campaigns generation is made to satisfy consumers that it’s easy and safe to use with our engaging content.
COLA NEXT
OBJECTIVE:
Creating a hype on the new TVC #LevelBarhaaNextPeAa and reaching masses was our core objective.
TARGET:
To invoke sales through digital campaign and create a buzz with their hashtag #LevelBarhaaNextPeAa.
SOLUTION:
Strategy comprised of cheeky content extracted from their TVC with interactive/engagement posts that will derive audience towards the TVC.
ACHIEVEMENTS:
The branding campaign not only reached 1.5 M views but it became the buzz with our digital campaign #LevelBarhaaNextPeAa. The interactive post were made in the sequence of the TVC to cater audience.
SULTAN FORT
OBJECTIVE:
To create awareness about the new project launch by Burj Builders, specifically for Ismalia Community.
TARGET:
To aware audience about the project launch and generate maximum bookins.
SOLUTION:
We made content and design engaging, which involves the fans to interact. The content was specifically made for investors, families in search for homes and the targeted audience was filtered through specific interests.
ACHIEVEMENTS:
The page has been live for two months which has helped the brookers, investors & families to understand the booking mechanism and to locate the project easily. It also helped the audience to search and inquire about the project just by sitting at their homes.
PHARMEVO
OBJECTIVE:
To create a product launch strategy for the upcoming product ‘NU ORS’
TARGET:
The awareness and engagement on the digital assets were the main focus.
SOLUTION:
Since the product was NU ORS as in NEW ORS, it was strategized to launch it digitally on ‘New Year’ to create hype. The content planning consisted of Pre, Main and Post Hype for effective strategy implementation.
ACHIEVEMENTS:
NU ORS social media platforms received extensive engagement and shareability that too within a month of its origin. Due to its engaging content, the audience actively participated leading to a well devised launch strategy.
SARWANA & SOHZSIHM
OBJECTIVE:
To highlight brand’s existence on social media and showcase their products under their brand identity from time to time.
TARGET:
To indulge audience in feeling the requirement to buy the product and create brand awareness on a large scale through digital campaign.
SOLUTION:
Ideas are to be designed in a way with engagement that can divert audience to the page and involve fans to interact and question regarding the product. Making it trouble-free for the audience to question the availability and prices of the products digitally.
ACHIEVEMENTS:
Made product visibility on a digital scale. Catered fans asking question regarding availability. We launched the First Antibacterial Toothpaste of Pakistan and ran a succssful campaign, keepig the audience involved and interested through engaging ideas and contests.
OLIVOLA
OBJECTIVE:
To improve the social platforms’ activity, to increase the brand awareness and promoting their products in the digital world emphasizing the TVC #MeraHealthPartner
TARGET:
To reach masses with the TVC and invoke healthy eating habits with olive oil through campaigns.
SOLUTION:
Ideas were put forward with engagement that can divert audience to the page and involve fans to interact over and above listen. Engaging an audience and getting them to give us a constructive feedback through engagements posts and polls should be implemented.
ACHIEVEMENTS:
Olivola’s TVC 2018 #MeraHealthPartner was great zeal to implement healthy eating and lifestyles that are showcased with different professions. Audience was engaged through interactive posts. Campaigns and monthly calendars were created in accordance to the TVC that gave more heed to the healthy living.
OLIVIA
OBJECTIVE:
Our core objective was building brand equity, to define positioning along with increase in targeted traffic on the social media platforms and to highlight its unique selling point of being halal and promote their products.
TARGET:
Our core objective was building brand equity, to define positioning along with increase in targeted traffic on the social media platforms and to highlight its unique selling point of being halal and promote their products.
SOLUTION:
To launch Fair & Beautiful and Fun Lotions and making Kajal, Hair Colour and Cleansing Cream talk of the town and generate out of the box campaigns for every special country-based event/occasion.
ACHIEVEMENTS:
The brand has now has a much sleeker look and is flaunting halal beauty among the women in Pakistan. The TVC #Fair&Beautiful has shed a buzz. Social media engagement and website traffic was increased, attracting fans and converting them into buyers.
LIFE WITH ASTHMA (GETZ PHARMA)
OBJECTIVE:
Building an e-community for people suffering from asthma and giving them a platform where they connect with doctors and ask for queries.
TARGET:
To successfully generate an e-community that can essentially cater real asthma concerns timely and spread awareness.
SOLUTION:
Giving an identity to their product “saltra” and catering audience through informative tips and awareness on asthma. Audience should be directed to our platform to ask their asthma troubles on facebook live sessions held by specialists and doctors.
ACHIEVEMENTS:
Engaging content that not only built an e-community but also drove major chunk of asthma victims on-board and acquired awareness and knowledge on asthma. They mostly participated in live sessions held by the doctors catering our audience’s queries.